Mcm 401


Q: what do u know abot E-press releases?

Q: what do u know about term marketing PR?

Q: what are international PR?

Q: Enlist channels of communication for PR.

Q: Write a note on advocacy newsletter and constituency newsletter

Q: write a note on civil libel and criminal libel

Q: write a note on scholarly and commercial research.

Q: It is said " Honesty is best policy" does this apply to PR process. Write down its advantages for the success of a PR campaign.

Q: Enlist any 5 secrets of making a good press releases.

Q: Explain the Liabilities of practicing PR.


Explain the term "internal publics”?

How does Public Relations differ from propaganda?

What is the significance of house journal in Public Relations?

What do you understand by corporate identity? Explain with the help of an example?

What is E-Public Relations?

How does Public Relations help educational institutions?

Press Relations is a part of Public Relations. Discuss?

Describe the six point PR Planning Model.

How does Public Relations help educational institutions?

What do you understand by publics in Public Relations?

How does Public Relations differ from propaganda?

Describe sponsorship as an important PR tool.

What do you understand by corporate identity?

Explain the two-way communication process?

What makes Public Relations different from advertising?

Explain the term “internal publics”.

What is the importance of house journal in Public Relations?

How does corporate image differ from corporate identity?

Describe the six point PR Planning Model.


Briefly discuss the relationship between Public Relations and Public opinion.


Question No. 7 Marks : 05


Explain the importance of code of ethics in Public Relations.


Question No. 8 Marks : 05


List down various types of campaigns in Public Relations.


Question No. 9 Marks : 05


What is International Public Relations?


Efforts to establish mutually beneficial relations with the publics of other nations. The International PR has emerged due to the following reasons


Question No. 10 Marks : 05


What is difference between formal and informal research?


Formal researches are researches that are normally being put into writing. Before conducting a research, the concerned or assigned personnel will submit a letter asking a permission to conduct a research.


An informal research on the other hand generally doesn't require any written intent. Informal researches can be done impromptu.


Formal research is a research that is done that could affect the business seriously while informal research may not affect the business seriously regardless of the result.


Very serious business matters require formal researches in order to acquire all the possible data necessary


Question No. 11 Marks : 05


Write a short note on feedback.


Feedback is an important segment of PR. It helps in formulating a campaign and it also helps to evaluate the result of a campaign. Feedback helps the management of any organization to develop policies and message. Feedback can be obtained in a variety of ways, the most commonly-known methods being focus groups and surveys or polls. the importance of feedback in any public relations communication process cannot be underestimated.


Question No. 12 Marks : 10


If you have the choice to choose an organization for serving as Public Relations officer, which organization you will choose and why? Explain the techniques and methods you will use for successful Public Relations.


I will choose PTCL because of few reasons


Because it is provides an organizational environment that fosters professionalism, motivation and quality, where the core values are


Professional Integrity


Teamwork


Customer Satisfaction


Loyalty to the Company


I will try to utilize all the known PR techniques and will focus more on corporate responsibility.


Write a critical note on the impact of information technology (IT) on Public Relations practice.


Sending press releases has become much easier with e-mail. With a few simple mouse clicks, a public relations specialist can send tens or thousands of press releases to a


targeted group of journalists.


Another advance in PR technology is the Web itself. By building a well-designed Web site, a company, individual or organization can share information that polishes its image and furthers its agenda.


Web sites are also an excellent way to get the right information to journalists. Most large organizations and businesses include a media room on their official Web site. This area of the site is used to publish all press releases, company history, executive bios, high-resolution digital photos and even downloadable, digital press kits. Rather than seeking out media attention through mass-e-mailed press releases, a good Web site will draw in journalists by itself.

Yet another danger of the online era is the ability of a negative news story to spin out of control in a matter of hours, rather than days. Blogs pick up bad press and instantly amplify it to the world. Amateur journalists armed with camera phones can break an embarrassing story .It's becoming harder and harder for a small PR staff to combat these well-armed masses of opinion-makers